Author(s):

Abstract:
During the development of world tourism, the management of tourism countries has composed different tourism marketing systems to rule their tourism industry on a national level. Especially in Europe and United States established “destination marketing organizations” to have benefit from the tourism market. The most important benefit provided by these organizations is about the marketing and promotion of the country’s tourism potential. These organizations are often established as public - private partnerships that consists various tourism stakeholders. In this study, the importance of the destination marketing organizations for the marketing of Turkey as a destination has been examined, and the views of tourism professionals are evaluated for determining an appropriate organizational structure for tourism in Turkey. For this purpose, primary data was collected through the survey method from 110 managers of “Destination marketing organizations” founded in Ankara, İstanbul, İzmir, Muğla and Antalya. After the results of the questionnaire had been evaluated the participants of the questionnaire along with other interested people from industry were invited to participate. The results of the questionnaire were presented by means of an oral lecture to the tourism professionals. Following the lecture a discussion was held. After results of the survey and results of the workshop all the results were determined and the appropriate organizational structure for tourism in Turkey has been discussed at the end of the study.

Key words:
Tourism Policy, Destination Marketing, Destination Marketing Organisations, Tourism in Turkey

Thematic field:
Tourism - sustainable development, regional develo

Date of abstract submission:
07.06.2012.

Number of visits:
507

Conference:
REDETE 2012